Western Union
Global RebraNd

I was the creative director/ lead writer of a small team that globally rebranded Western Union from top to bottom. My role was to write the creative positioning and define the brand voice and tone.

Global Brand TV / RADIO / Social

During the global rebrand I wrote and helped direct/produce this campaign to launch Western Union’s new app and digital wallet. It hasn’t launched in the US yet, so please hit me up and I’ll send you the password.

RADIO

Western Union Radio: Brief Interruption
Western Union Radio: Jingle'd

ESPAÑOL: Escribí estas versiones de las comerciales en Español. Fue la primera vez que pudi usar mi español por trabajo.

SOCIAL CONTENT

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