CHIRP
I worked directly with the CMO and CEO for Chirp for a year. I helped them develop their consumer-facing brand platform, brand design system as well as all of their marketing content to build brand without sacrificing drive revenue.
The New Brand Design System with Brand positioning, “Feel good. Do More.”
Working with internal and external vendors, I helped Chirp unify their brand under one strategic mission: FEEL GOOD. DO MORE. This helped define all of the work we made accross all verticals.
Brand / Direct Response top funnel creative
These hero videos that were cut into a bunch of variations to test to find the desired ROAS.
Average CTA: 30Sec Average watch time (Up 3seconds) Average ROAS: 1.89
PR For TOP FUNNEL AWARENESS work
Adweek
Ads of the World
https://www.adsoftheworld.com/media/film/chirp_not_karen_office_troll
Ads of Brands
https://adsofbrands.net/en/news/chirp-makes-back-pain-relief-cool-with-long-form-ads/2363
Shoot Online
https://www.shootonline.com/node/89812
LBB
Social/Direct Response Content
These are just a few of my favorite videos I made with the in-house creative team. Not a single video here cost more than $5k to produce. We relied 100% on internal teams and capabilities. (Yes, that’s me in a few of them.)
April Fool’s Day Video
Social Stunt
Brand Social:“Back Stories”
To build Feel Good Do More as a brand, we found real people who used Chirp and showed how they find the relief they need to do more of what they loved. These were used as social brand pieces as well as ads to test.