MEET The
Kuru Guru.

Kuru is a shoe company that has a patented heel design that can alleviate foot pain from plantar fasciitis or strain on your heel from working out. They wanted to break through to women so I came up with an irreverent and hilariously honest character designed, shot and edited to perform on social. The Guru had a number you can text and a separate brand website that lets people play with the brand as they find the shoes that can help their foot pain.