Nike Dunk Zine Machine

We took a forgotten form of media that had become synonymous with periodicals and real estate circulars, and used it as a billboard/delivery device for the BE TRUE zine we created for Nike. What resulted was an OOH installation that did more than talk to people, it let them take home an exclusive piece of the relaunch of the Nike Dunk – the original urban streetwear shoe.

Cannes Print