SKYSCANNER – The Ultimate Travel Hack

I integrated into the creative studio at SkyScanner for almost a year to help lead their teams in concepting and writing their first brand performance campaign. I presented work to the VP of Brand and CMO. Made revisions to concept and script, then went on to co-direct and produce the campaign from top to bottom. My idea, “The Ultimate Travel Hack” has grown to become a key consumer-facing platform for the brand. (I’m currently finishing Round 2 for this campaign. Stay Tuned)

 

HERO VIDEO

TOP/MID FUNNEL

Mid Funnel //15 SECOND VIDEOS

Low Funnel // Conversion

Top Funnel Results:

261 Million impressions

82 Million completed views accross YouTube and Facebook

30.1% view through rate performing very strong against client set benchmark

Increase in unaided awareness : 19.5%

Increase in consideration: (AUS) 13.8% (CA) 11.8%

Mid/Low Funnel Results:

479k Clicks (CTR .18%)

User Increase: 6%

Sessions on site increase: 8%

Revenue increase: 3%