UNICORN APOCALYPSE

This was a B2B campaign I helped write to help Samsung Mobile show how their phones are good for work and play. After the campaign launched, we actually made the Unicorn Apocalypse game. We worked with Samsung to create an event at SXSW to make it a contest with the winning game getting a cash prize.

A New Game Plan

All Play

The Leak

Launch Party

For SXSW, Samsung partnered with developers at the event to build the mobile game featured in our campaign, extending it beyond TV and into a real world gaming experience.