WOW MOM

Sunglass Hut asked us to make sunglasses the gift of choice for Mother's Day. So we built the WOW MOM Try On tool. This idea led to a first-of-its kind partnership with Google+. WOW MOM created a customized shopping experience that built on Google+ Hangout's existing face tracking software. Users could invite their mom to a hangout, launch our app then browse, try on and purchase sunglasses in real-time without ever leaving their Hangout.
What started as a simple idea to boost Mother's Day sales, has introduced a totally new way for brands to use the Google+ Hangout Platform.