BUEL BLAST

Buell asked CPB to help rebrand them. We started with a new logo, tagline and getting rid of the one bike that hurt their brand as a serious contender in the sport bike category — The Buell Blast.

RECOGNITION
One Show Interactive 
Communication Arts 
Kelly Awards 

Buell Redesign/ Brand Bible

Blast Print ad

Previous

Shocking Barack
Next

Credit Karma Confusion