SHOCKING BARACK

BRAMMO was a little electric motorcycle with no money. So instead of traditional ad campaign, we created a real-time, socially fueled brand stunt re-traced the big auto CEOS journey from Detroit to DC.

Results (Obtained with no advertising or media spending)

Coverage from 150+ news organizations
17.2 million media impressions valued at over $1,000,000
BRAMMO CEO Craig Bramscher invited to the White House to meet with U.S. Energy Secretary Stephen Chu

RECOGNITIONS

Cannes Cyber Lion (Silver) 
Andys (Bronze)
Clios
Comm Arts Interactive